“Listen Up, Sell More” With Alan Berg, CSP

Members Price: $35 Non Members Price: $40
  • Start: May 22, 2017 5:30 pm
  • End: May 22, 2017 8:00 pm

Event Venue The Loudermilk Conference Center
40 Courtland St NE
Atlanta, Georgia, United States

Join us on May 22nd at the Loudermilk Conference Center to hear this great presentation to be inspired and refresh your sales process!  Speaker Alan Berg, CSP has presented at annual event industry conferences such as Catersource, Wedding MBA, & The Special Event, just to name a few. This is your chance to hear him speak in Atlanta! 

 You’ll always know more about your products and services than your customers, but not everyone needs to hear it all. In this presentation, based on his new book “Shut Up and Sell More Weddings & Evetns”, Alan will show you how to ask better questions, and really listen to the answers, which will help you sell more in less time. Sound good?

Here’s what you’ll learn:

  • What kinds of questions to ask, and when
  • The difference between hearing and listening
  • How your customer can sell themselves

ILEA, NACE, & WIPA memembers can all register for the same price. When registering please check the box for the association to which you are currently a member or to which you most closely identify if you are a member of more than one. If you are not a member of any association, please check the box for “future member”. 

About Alan Berg

Each of us has our own, unique path, that has brought us to where we are today. Mine includes getting my CSP, the highest earned designation for a professional member of the National Speakers AssociationSkydiving for a milestone birthday; and starting at age 39 and working up to a 2nd Degree Black Belt.

I began in the wedding industry selling advertising for WeddingPages magazine in New Jersey and the Hudson Valley in New York. After 5 years my wife and I bought the two magazine franchises, and I was the publisher for the next 5 years. We sold the magazines back to WeddingPages, when they wanted me to manage their sales team on the East Coast. Shortly thereafter, The Knot, at the time the busiest wedding website, bought WeddingPages. A few years later I was promoted to Vice President of Sales, running a sales team of 50+ reps around the country.

I was the main speaker for The Knot at conferences for wedding professionals. I also oversaw the hiring and training of new sales reps, and I created a new Customer Relations Manager team. Over my 11 years with The Knot, after running local sales, I was Vice President of Local Sales Operations and The Knot Market Intelligence.

After leaving The Knot, I became an independent speaker, author and consultant. I now consult and do sales training for WeddingWire, the leading wedding technology company, with websites in 14 countries around the world. I also consult and speak for weddingsonline in Ireland, Dubai and India, as well as Guides for Brides in the UK.